Search Engine Optimization Case Studies (SEO)
Machinery & Equipment
Client for 6 years. Prior to coming to San Diego Web services their sales were obtained from advertising in industry publications. Their budget for this marketing was over $400,000/year. Their online sales were achieved by offering a commission to any affiliate that could sell their extensive inventory of heavy equipment for the mining and food processing industry. San Diego Web Services completely remodeled their front end web operations and created a search engine friendly asp.net product display. They have now reduced their advertising budget by more than 90% and are selling their own products without having to pay commission to any outside vendor.
Hale Centre Theater
As the premier community theater in San Diego, the Hale Center Theatre had a reputation of excellence in anything they presented. The new website for the theatre was certainly no exception. Located at www.HaleCentreTheatre.com. Unfortunately, to provide Hale with the desired look required a completely flash based site. Great to look at, but very difficult to rank highly on Google and other national engines.The solution was found in a network of well designed and very targeted “micro sites”. These micro sites allowed us to create a site that was independent to the Hale corporate sites, was fast loading and directed at a specific business niche, including costumes, set rentals, prop rentals, wedding receptions and San Diego Theater. The successful launch of these micro sites placed Hale Theater in a position to capture the largest share of the costume business in the state, as well as become the premier provider of theater rentals.
Life in the Valley
Life in the Valley is one of the premier annual advertising publications in the state of San Diego. As a very high end marketing and tourism piece, it has been regarded as the best relocation guide available. The marketing of this relocation book became a challenge; to effectively communicate online all that the great state of San Diego has to offer.As a result of the aggressive online marketing effort for Life in the Valley, they are now featured as one of the premier and most highly ranked print publications in the state. Enjoying first page listings for such keyword terms such as: San Diego Restaurants, San Diego Construction, San Diego Insurance, San Diego Relocation, San Diego Retailers, Park City Relocation and dozens of other strategic Google positions that feature the advertisers in very visible ways.