Our SEO Services
- What is SEO
- Ethics
- Local SEO
- Mobile SEO
- Universal Search
- Link Building SEO
- One way links
- Reciprocal links
- Edu/Gov links
Search Engine Optimization, or SEO, is the process of improving a websites search results through natural or organic approaches. The majority of clicks in any given search are considered “natural” search results. SEO experts improve a websites ranking by implementing a variety of on-page and off-page optimization techniques. The two most important factors in search engine rank are back links and topical relevance. A successful website must contain certain keywords and content related to the search term, as well as have a strong linking profile.
San Diego Web Services maintains a code of ethics in all of our business dealings. Other SEO firms use questionable methods of internet marketing that are considered dishonest or manipulative. We never use internet marketing techniques that are even remotely questionable. We strictly perform “white hat” search engine optimization, which is the most honest method to achieve online success. We achieve quality results for your website by creating original value, using proven and trusted techniques and practices. San Diego Web Services will never implement a search engine optimization technique that could potentially jeopardize any aspect of your business or get you banned from major search engines.
“More than half of search engine users now use search engines to find local services”. With the introduction of many PDA devices, it is estimated that more than 90% of the searches performed by these mobile devices are searching for local or neighborhood goods and services.”
As the San Diego SEO market increases, it is becoming more difficult for your website to be found by your customers. Local search allows you to market your website to a specific geographical area to better target customers and capture more market share. Whether your business is a local web design company or a car dealership, local search can help drive more traffic to your site. Using our local search services allows you to focus your efforts on an untapped local market.
An advantage of local SEO versus natural SEO is that the one box search results appear at the top of the page, regardless of what’s in the organic search results. This means that if you rank in the one box, your site is automatically displayed at the top. This can create wonders for any type of business. Because the local search results act in a very differently manner from the regular search results, they require an entirely different SEO approach. Our skilled SEO experts can tailor your website to a local search campaign that will help you achieve top results in local searches on Google, MSN and Yahoo.
“It is estimated that 89% of brands will use text and multimedia messaging to reach their audience.” Did you just purchase a new Blackberry or iPhone? If so, then you understand how many new users are turning mobile and performing online searches on the go. The use of mobile Internet has become increasingly popular and will continue to increase in popularity as more users become aware how easy it is to access a website on their mobile device. Whether people are searching for a nearby Italian restaurant, or looking up city events, mobile search is here to stay.
Ever since mobile devices began offering Internet services, San Diego Web Services has stayed ahead of the curve by designing and optimizing websites for mobile searches. We can optimize your website to make it make it more mobile search engine friendly and more compatible with mobile devices. Mobile websites carry different viewing properties than PC’s. Scalability and simplicity have to be taken into account when creating a useable mobile website. Additionally, there are unique ‘on-page’ properties that we can implement to help you achieve higher search engine results.
Universal search or “blended” search is a type of search that uses a mixture of videos, images, news, blogs, book results and more in a normal search query. In typical search results you only receive webpage listings related to your topic or subject. In a universal or blended search, you receive targeted search results that include news, books, and images. Only the media that is pertinent to your search will appear. An example of a universal search is the “one box”, which is a little box that displays maps when you search for something local. Or, let’s say you search online for a specific book; you may receive book reviews and product listings. Blended search is an all-encompassing form of regular searches, and we are embracing this new technology. We continue to incorporate new technologies and the use of diverse media into our current internet marketing strategies.
“For me links are no foolish craze, links are an odyssey and way of life. And it's more than links. It's the collision of online publicity and public relations and link building. It’s blogs, it's social bookmarking, viral linking, link baiting, widgets, digging and tagging. And more, all congealing into a set of skills and tactics that can bring publicity for web content if you do it well and do it right.”
Links are a very important aspect to search engines because they represent value and they tell search engines what other people think of your site. Search engines link to your site by choice because you have something valuable to offer. Links are like word-of-mouth for your business. They tell search engines about your site and help you get noticed. Link building is a critical component in a search engine optimization campaign. It involves utilizing several different types of links to create a solid link profile for your website.
A one way link is one directional- it links to one person or company. For example, this could mean that someone is linking to your site. Since anyone can decide to link to your site, one way links have a different set of rules than reciprocal links. Our link building experts know how to obtain quality one way links and diversify with both high quality and low quality one way links to your site. This will give your site a balanced link profile and help establish better search engine rankings.
A reciprocal link is when any two websites exchange links with one another. Therefore, the exchange is mutual. Reciprocal links are used less and less, but for a long period of time reciprocal linking was the bread and butter of link development. Reciprocal links should typically be related to your websites’ topical theme. It’s a great way to mutually gain links and establish credibility.
Links from authoritative sites such as .edu and .gov links are highly valued by search engines. Many educational and government institutions have highly professional sites with tightly controlled content. Unfortunately, links are not given away easily and it takes free, genuine, and quality content to obtain one of these highly coveted links. Our link professionals are experts at soliciting links and creating a developed strategy for high quality content.